The definition of digital marketing is the use of electronic devices or gadgets like mobiles, computers, tablets and game consoles. With the use of digital marketing it makes the target audience involved at their own convenience.
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Digital marketing reduces the efforts that a company needs make to reach its target audience. Digital marketing can also be categorized into two major types which are pulled digital marketing and push digital marketing.
In pull digital marketing the main characteristics are for consumers looking for marketing content. Their search can be based on internet search engines, text messages or newsletters. The content is also delivered to the audience as and when they request it. Some of the brands also use blogs and videos to pull their customers as a sort of free marketing.
The user gets navigated to the company website if they want to view the content. Now the digital marketers have to decide about the content on the web page also the texts and videos if required. They can try different things to attract the one who gets navigated on the website. With the increasing people navigated on their page, their ranking increases add to the popularity of the website.
In addition, the use of social media can also be used for promotional purposes. Frequent posting of blogs and important newsletters will boost the optimization of the brand on the search engines.