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African Continuum Theatre Company

Things Social Media Agency Can Offer

Social Media (SM) agencies are typically hybrid firms with strengths and abilities that vary between social media strategies to public relations on the internet. In many cases, social media marketing is inextricably linked to media planning, search along with customer service, business development. 

With these diverse cross-departmental roles, SM has evolved into a vital communication and marketing component for modern-day business. As with the latest pattern for agencies an expert social media agency will collaborate with clients via hourly or project-based fees. 

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HTML Strategy- This strategy must be discussed with an agency for social media. There are many tactics, tools, and innovative technology options for traditional agencies to keep up-to-date. 

Traditional agencies are excellent at providing direction in regards to the voice of their brand and audience segmentation, but when they have to keep an eye on the pulse of SM heartbeat the traditional agencies often fall off the mark.

This isn't always the fault of the agency as well, and often it is because they have too many clients to meet which is why they can be a bit behind in the R&D aspect. Some agencies excel at this but it's not always the case. 

Be sure to inquire from your current agency about the skills they have and, more specifically, resources. From my experience, traditional agencies don't have an extensive staff that is dedicated to SM. Many times, they wind up hiring a freelancer or a social media agency eventually.